MTS was recognized as the most expensive Russian telecom brand for the third year in a row — Brand Finance estimated its value in 2020 at 147.96 billion rubles (+21.8% by 2019).
TELECOMS 150 2021 https://brandirectory.com/rankings. Brand Finance’s value ratings have been approved by the Marketing Accountability Standards Board (MASB) as part of the Marketing Metrics Audit Protocol (MMAP), a formal process to verify the relationship between marketing assessment and financial figures.
MTS brand has retained the second place in the rankings of global telecom companies in terms of the strength of brand. Strength of brand is assessed using a balanced scorecard (Brand Strength Index, BSI) which takes into account marketing investment, net worth, and business performance.
MTS brand is ranked 63rd in the global rankings of the most valuable telecom brands, ahead of other Russian operators.
RUSSIA 50 2020
In 2020, the MTS brand rose from fourth to third place in the Russian brand strength rating.
In 2020, the MTS brand returned to its previously lost eighth place in the rating of the brand value of Russian brands.