Our strategic priorities

ECOSYSTEM OF MTS

Radical transformation of the business model

STRATEGY CLV 2.0

CUSTOMER

  • a user of connected digital storefronts, seamlessly receiving services from MTS and partners
  • customer-centric approach: we look through the eyes of the client, and not through the prism of individual products and services
  • best customer experience with a deep, personalized approach (AI / Big Data)

LIFETIME

  • focus on a long-term customer relationship
  • we maximize the total long-term profit from the client, and not the current revenue for individual products
  • focus on maintaining loyalty and emotional attachment, including through socially and environmentally responsible actions by the Company
  • focus on NPS and Love brand

VALUE

  • high-end products (including partner products)
  • a convenient technology platform for effective interaction with partners and the best customer experience
  • creation of new value outside telecoms (including monetization through advertising and lead generation)